Contact Us

97.7 The River

Amaturo Sonoma Media Group

1410 Neotomas Avenue, Suite 206

Santa Rosa, CA 95405

Business Phone: (707) 543-0100

Request Line: (707) 636-0977

Fax: (707) 571-1097

Office Hours: M-F 8am-2pm

97.7 The River Management Team

Program Director

Danny Wright

Danny Wright is a Bay Area Native, born and raised in San Francisco. Danny has been on Sonoma County radio air waves since 2001. He’s a self proclaimed hard core 49ers and San Francisco Giants fan. When he’s not on the air, he loves spending time with his wife and 2 young daughters or biking around Sonoma County.

Danny was honored to join 97.7 The River in 2017, and has been rockin’ ever since!

Tel:707 543 0115

Promotions Director

Jenn Routh

Jenn Routh is the Promotions Director for 97.7 The River.  Under her leadership, The River gives away thousands and thousands of dollars in tickets and prizes every year for FREE.  No station in the North Bay has more FREE ROCK than 97.7 The River thanks to Jenn!  After years in Rohnert Park, Jenn recently relocated to Santa Rosa and is loving it.

Tel:707 543 0109

VP of Programming and Operations

Jim Murphy

Jim Murphy is the VP of Programming and Operations for Amaturo Sonoma Media Group, parent company of 97.7 The River.  Jim works closely with Danny Wright, Lauren Marks and more to keep 97.7 The River live, local and all about classic rock and Sonoma County.

Jim has also been involved in developing local music festivals and in strengthening the company’s digital assets. Prior positions include operations manager at KBAY and KEZR in San Jose, program director at WHDH Boston and general manager positions at stations in the northern Boston metro. Jim is a graduate of the University of Notre Dame.

Jim lives right here in beautiful Santa Rosa, CA.

Tel:707 543 0112

VP of Business Development, Director of Sales

Kevin Wodlinger

Kevin Wodlinger is VP of Business Development for 97.7 The River’s parent company, Amaturo Sonoma Media Group. Kevin has been in the radio industry most of his life and has built and managed markets from Missouri to Santa Barbara over the last four-plus decades. He holds certifications in both branding and recruiting.  He was excited to join ASMG and 97.7 The River in 2013.

Kevin’s passion is helping people solve problems. He is inspired by his team and thrives on their success in serving the community.

Kevin and his wife live in Santa Rosa and love it!

Tel:707 543 0117

President, General Manager

Michael O’Shea

Michael O’Shea is the President and General Manager of Amaturo Sonoma Media Group, parent company of 97.7 The River.  He has been with the company since its beginning in 2013. In addition to overseeing all day-to-day managerial duties with ASMG he also coordinates National Sales responsibilities.

Michael has worked in commercial radio for over 40 years and in upper management for the past 30-plus years, with CEO, COO and President tours-of-duty in Seattle, Los Angeles, Chicago and others.

Michael started in radio when he was a teenager, as a radio deejay in the Midwest where he grew up and advanced into radio programming with stations in markets such as Dallas, Miami, Cincinnati, Seattle, San Francisco and Los Angeles. He has twice been named Program Director of the Year by Billboard Magazine and was inducted into the Texas Radio Hall of Fame in 2008.

In addition to radio Michael is an avid aviation enthusiast, having held a Private Pilots License for over 40 years. He’s also an avid astronomer and serves as a docent at Santa Rosa’s Robert Ferguson Observatory, where he operates the observatories large telescopes for the public and speaks to groups of all ages on astronomical subjects, including planets, stars and deep-space objects.

Michael lives in Santa Rosa with two of the cutest dogs you’ll ever meet-  Cosmo and Mojo.

Tel:707 543 0143

Lawrence Amaturo

Lawrence Amaturo


Lawrence Amaturo is the founder and managing member of Amaturo Sonoma Media Group LLC. ASMG owns and operates five local radio stations, including News/Talk KSRO, Froggy 92.9, 97.7 The River, Hot 101.7 and K-Hits 104.9. ASMG recently acquired NorthBay biz Magazine, the forty-year business magazine for Napa, Marin and Sonoma Counties. All six media units collectively operate from Fox Plaza, our 14,000 sq foot media center on Santa Rosa’s Neotomas Avenue.  He is also part owner of the annual Country Summer Music Festival.

Lawrence, a veteran media and business owner in Santa Rosa, also has significant ownership positions in several auto dealerships and is the owner of the expanding Splash Express high tech car wash group in Sonoma County.

Lawrence and his wife, Susan, a local physician, are active in the community and engaged in many philanthropic endeavors, including The United Way, Catholic Charities, The LBC and The Schulz Celebrity Golf Foundation, and are members of Holy Spirit Catholic Church.

Their interests include golfing, skiing, travelling with their teenage daughters here in Santa Rosa.

Learn more about Amaturo Sonoma Media Group right here at